1890's
From Railways to Furniture
The Great Opportunity
John David “J.D.” Bassett started selling lumber to a coffin company in Winston-Salem, NC, and saw the growing furniture industry and its demand for raw lumber.
He quickly learned that the best markets for Appalachian oak was up north, and he made inroads into those markets.
1902
Bassett Furniture Company established
Bassett Furniture Company is Born
"Here I was shipping raw lumber from Henry County (Virginia) to Jamestown, New York, and Grand Rapids, Michigan, where factories converted that lumber into finished furniture to be shipped everywhere, including the South. It seemed to me that furniture certainly could be made in Henry County at a tremendous advantage" J.D. recalled.
At first, the company had about 50 men, from farms and the surrounding hills, and focused on styles made of oak and features simple profiles with carved overlays.
Early dressers sold for $4.75, washstands for $2.75 and beds for $1.50!